AI Back-Office Automation for Steel and Metal Distributors

Steel and metal distribution runs on speed and precision. Still, most distributors still process requests for quotation, sales orders, and quality certificates manually. Whether you trade flat steel, cut-to-size parts, coatings, or specialty alloys, your inside sales team shouldn't be spending hours re-entering orders and chasing down delivery specs.

turian's AI helps leading metal distributors reduce inside sales processing times by up to 80%. That way, your team can focus on customer relations, not paperwork.

Sales Order Management

Process orders faster, directly from your inbox

Steel distributors receive orders in every format imaginable: free-text emails, PDFs, faxed forms, etc. turian reads incoming orders and automatically extracts all relevant details: material type (flat steel, round bar, sheet, tube), dimensions, cut lengths, surface treatment, coating, and quantities. Your ERP gets updated instantly, without a single keystroke from your inside sales team. turian understands the language of steel: grades like S235, S355, or 1.4301, tolerances, and special delivery instructions are recognized out of the box.

View Use Cases

RFQ and Quotation Automation

Quote 3-4x faster and win more deals

Speed wins in steel and metal distribution. When a customer sends a requets for quotation for 15 line items across mixed profiles and grades, your team shouldn't spend an hour building the quote manually. turian extracts every line item from incoming RFQs (material, dimension, quantity, alloy grade, surface finish) and prepares a structured quote draft directly in your ERP. Get quotes out the door 3–4x faster than before.

View Use Cases

Quality Certificate Processing

Automate certificate handling and reduce errors

Every steel delivery comes with quality certificates: EN 10204 3.1, 3.2, material test reports, and heat certificates. Processing and archiving these manually creates bottlenecks and compliance risk. turian automatically reads, classifies, and extracts key data from mill certificates: heat number, chemical composition, mechanical properties, and norm references. Matched against your order data and filed in your ERP, your quality management team always has the right documentation at hand, without the manual work.

View Use Cases

Compliance and Material Specifications

Validate Grades, Certifications, and Regulatory Requirements Automatically

Steel and metal distributors must navigate a complex web of material standards, customer-specific requirements, and regulatory obligations. turian validates incoming documents against required grades, norms (DIN, EN, ASTM), surface treatments, and certifications. This also includes RoHS compliance for restricted substances and REACH declarations for specialty alloys. Custom delivery notes with specific packaging, foliation, or handling instructions are also recognized and routed correctly, ensuring nothing slips through the cracks.

Seamless ERP Integration

Unify Your Systems

Integrate turian's AI solutions with existing ERP systems like SAP or MS Dynamics, ensuring seamless data flow across operations. Improve decision-making with real-time insights based on high-quality data.

One of the best things about the turian solution is that it sits within the Outlook inbox, which was very familiar to our team. The implementation was seamless, and the team was able to pick it up and run with it very quickly.

Tom Vandersteen
IT Manager | Unigloves UK

Say hi to your
AI Assistant!

Book a demo with our solution experts today.