Automating Sales Order Entry at Nölle Profi Brush

Nölle processes several hundred orders per week. Before turian, order entry was largely manual: the inside sales team reviewed every order individually and matched customer and item data against its own master data.

The variety of order channels made this even harder. Customers ordered by phone, e-mail, PDF, Excel or free text, often without any item numbers at all or with their own item numbers instead of Nölle’s internal codes. This made the process repetitive, time-consuming and error-prone.

With turian, order entry was centralised and automated. Orders arrive in a central shared mailbox and are pre-processed by turian within seconds, including matching customers and items against the ERP master data – even with customer-specific or missing item numbers. The responsible employee only performs a brief visual check before the order is created in the ERP system with a single click.

Decisive for choosing turian were the joint proof of concept with the inside sales team, the privacy-compliant handling of customer data and the fast integration into the existing ERP system – while Nölle keeps its personal customer contact.

turian reduced the time spent on manual data entry, allowing the team to handle a larger volume of orders without additional staff – from inbox to ERP within seconds.

For Nölle, automation is not a replacement for personal customer service but the prerequisite for it.

turian takes over the repetitive data entry, while Nölle’s inside sales team keeps control through the human-in-the-loop approach and gains significantly more room for advice and proactive customer management. Three benefits stand out: the integration with existing systems, more freedom to focus on customer service, and individual adjustments.

After successfully automating orders, Nölle plans to extend the use of turian to quote requests. turian thus becomes a building block for a long-term, scalable digitalisation of Nölle’s inside sales.